About Lobos 1707 Tequila Joven
Lobos 1707 is an independent brand that was launched in 2020 as a joint venture between founder and Chief Creative Officer Diego Osorio and CEO Dia Simms, with backing from basketball icon LeBron James. Connecting New York, Los Angeles, and Mexico City, the spirits brand is focusing on premium tequila and mezcal.
The idea behind Lobos (Spanish for wolves) stems from Osorio’s great-great-grandfather who was transporting tequila to Spain in Sherry barrels, quickly learning that the oak transformed the spirit into something uniquely smooth and elegant. It’s this tradition that has led to Osorio replicating the recipe with traditional tequila from Altos de Jalisco and Oaxaca, Mexico. Lobos 1707 tequila and mezcal get finished in Pedro Ximenez (PX) wine barrels.
It’s the wolves on the Osorio family’s coat of arms that served as the inspiration for the brand’s image. The bottles take this further, with the hue of each expression signifying its origin. The Tequila Joven sports a blueish hue in reference to the blue Weber agave. The spirit itself is a blend of blanco and reposado tequila that gets carbon filtered and finished in PX wine barrels using the solera method. The unique 80-proof spirit ends up with a flavor profile that is more mature than typical silver tequila.
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About Tequila
Although tequila has developed a bad reputation, there’s more to the spirit than just shots on a Saturday night.
This traditional Mexican drink origins in the state of Jalisco when according to a local legend, lightning struck an agave cactus before the Nahua tribe drank its warm nectar. Behold, tequila.
Legally, tequila has to be made of 51% of Blue agave around the Jalisco region in Mexico. There are different types of tequila according to age – from the youngest representatives, blanco, reposado, and añejo, to the oldest extra añejo.
Check out our impressive selection of tequilas, find your new favorite in Top 10 tequila & mezcal, or explore our treasury of Rare & hard to find tequilas.

















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